We banned plastic in our house, we are careful to make sure that everything we use is as eco-friendly as possible and we saw that the options were getting better and better. When I sold the company, I changed the way I lived for myself and my children. Why did you want to be so sustainable and clean? Is that what you were hearing from your clients or was it something that you implement in your own life?įrédéric Fekkai: First it started with me. I wanted to make sure we correct the philosophy and the message here and to make sure we have a product that can deliver great performance by being sustainable and relevant. If it was not my name on the bottle I wouldn't have got it back but it was my name and I am young and it’s my legacy. Why did you decide to come back after all these years?įrédéric Fekkai: You know, it’s a very good question. With almost four decades of experience, seeing hair trends come and go, Fekkai gives us his predictions about where hair is going right now and tells us all about his new range. All products are made with 95 per cent recycled plastic and in its first year, the brand plans to repurpose 64 million grams of plastic, roughly the equivalent of 7 million plastic bottles. The range is made up of five collections, each targeting different areas from coloured hair to strengthening and volume. “To me, that’s the most important thing coming back, to make sure we demonstrate that you can do really good products that are eco-friendly and sustainable.” “Now, we can do great products that are great for us but not detrimental to the planet,” he says. 10 years later, he bought the brand back and has now relaunched it, newly formulated and newly rethought as a vegan, clean, cruelty-free 100 per cent recyclable luxury haircare line.ĭriven by a lack of clean, sustainable haircare products in the beauty space that are effective and high-performing, Fekkai’s range promises to produce results that are just as good as traditional brands and he worked with labs and MIT engineers to create the ingredients, such as their plant-based substitute for silicon, and technology to achieve this. In 1995, he launched his first luxury hair collection when the concept of luxury haircare didn’t exist, before the brand was sold to Procter & Gamble in 2008. In Legally Blonde, Elle Woods has a Frédéric Fekkai haribrush on her vanity next to her OPI nail polishes. A legendary celebrity hairstylist in the 80s, Fekkai would cut the hair of the likes of Hilary Clinton and Demi Moore from his namesake salon in Bergdorf Goodman in New York, which he opened at the advice of Calvin Klein and where the waiting list to get in the door was months long. We are confident that his return to the Company will be instrumental in fueling its growth and driving innovation.When it comes to hair, Frédéric Fekkai knows what he’s talking about. Ronkin, exiting CEO of Fekkai Brands said, "Frédéric is an accomplished entrepreneur with a proven track record of building highly desirable brands. Leveraging Cornell Capital's cross-border network and operational expertise, and Frédéric's deep relationships and reputation within the industry, Fekkai Brands is well-positioned to succeed in the growing global cosmetics and personal care industry." Henry Cornell, senior partner of Cornell Capital, added, "The opportunity to partner with Frédéric, a proven entrepreneur in the beauty sector, as he returns to the helm of his iconic brand is truly compelling. This acquisition will provide me the opportunity to reinfuse my passion for innovation into the brand while reigniting its growth and guiding Fekkai Brands through its next chapter in a modern and exciting way." The former is a holding company founded by Fekkai and Cornell Capital while the latter is a Provence-based provider of luxury fragrances and hand and body care products that Fekkai has led since 2017.įekkai stated, "I am thrilled to rejoin Fekkai Brands and eager to reconnect with the salons, teams and consumers.
Additionally, Fekkai Brands owns and operates salons across the U.S.īlue Mistral LLC will own and operate Fekkai Brands together with Bastide. The hair care brand specializes in shampoos, conditioners, treatments, hair fragrances and styling products. Ten years after selling his namesake company, Frédéric Fekkai, in partnership with Cornell Capital LLC, announced the acquisition of Frédéric Fekkai Brands from an ownership group of Dilesh Mehta, Tony Bajaj, Joel Ronkin and Amy Sachs.
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